Angela Caglia Skincare was co-founded in 2017 by celebrity esthetician Angela Caglia and her husband, Emmy award-winning producer turned beauty entrepreneur, Rob Carliner as an eco-luxe anti-aging assortment of skincare tools focused on Gen X.
From their initial launch at high-end luxury beauty retailer Violet Grey, the brand is now found worldwide partnering with top global brands like Saks Fifth Avenue, Net-A-Porter, Lane Crawford and Mecca.
This worldwide exposure has elevated the brand's awareness but the founders remain focused on their direct relationship with their customers as the core of their business.
Angela Calgia Skincare faced challenges any new business does in a saturated market. How can you increase sales, differentiate yourself from competitors and provide an exceptional customer experience while keeping costs low?
To be specific, Angela Caglia Skincare was looking to increase revenue metrics like average order value (AOV) and lifetime value (LTV) while decreasing cost per acquisition (CPA).
Angela Caglia Skincare partnered up with Rebuy, a commerce AI platform, to provide intelligent shopping experiences across the brand’s online store.
Carliner implemented several Rebuy features and widgets across their online store like Smart Cart, Tiered Progress Bar, and Switch to Subscription.
These features help personalize a shopper's experience and drive conversions with your shopping cart by making it frictionless to discover and add different products to orders.
The Tiered Progress Bar rewards customers for spending more, incentivizing them to unlock free products or benefits (like free shipping) by adding to their cart.
In the case of Switch to Subscription, they provide one-click opportunities to effortlessly switch from a one-time purchase to getting their favorite products on a recurring cadence.
One of the major benefits of Rebuy’s diverse offering of conversion-boosting features is the ability to reduce costs associated with your tech stack by using a comprehensive platform like Rebuy.
Angela Caglia also utilized Rebuy’s Launch program, a white-glove service designed to take the lift out of setting up Rebuy and getting a brand to maximum ROI as easily and quickly as possible.
“The numbers speak for themselves,” Carliner said in reviewing Angelia Caglia Skincare’s partnership with Rebuy. In the last 30 days using Rebuy…
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Visit Angela Caglia Skincare to see Rebuy in action.