Rebuy Recap: BFCM 2024 [Infographic]

Black Friday 2024 is over, but the AI revolution is just getting started.

ICYMI: Shopify merchants generated $11.5 billion in worldwide sales over Black Friday Cyber Monday weekend. That broke Shopify's 2023 record by 24%.

Not only was this Black Friday the third consecutive year of Black Friday ecommerce sales growth, it was also the first Black Friday in history to surpass $10 billion in U.S. ecommerce sales.

AI made a real mark on the BFCM festivities this year. Caila Schwartz, Salesforce director of consumer insights, said online retailers who use generative AI and agents in their customer service experiences saw a 9% higher conversion rate compared to those who are not.

It was a record-breaking weekend for Rebuy merchants as well.

The buzz of Cyber Weekend drove millions of dollars and billions of requests pumping through the Rebuy platform.

Rebuy's personalization engine processed over 12 million orders and nearly 6 billion requests during Cyber Weekend and didn't break a sweat.

Behold:

📈 Merchants used Rebuy to generate $36,645,147 in additional revenue over Cyber Weekend. That broke last year's record by 5.2%. More Shopify and Shopify Plus brands than ever used Rebuy to offer intelligent shopping experiences during BFCM, and customers rewarded them with their dollars.

📦 Rebuy-powered brands generated $4,585,935 of subscription revenue. That broke the previous record by 131%. Okay, stop. This is bananas. In case there was any doubt, subscription commerce is alive and thriving thanks to the promise of predictable revenue, improved customer retention, and greater convenience for your customers.

💰 A total of $1,961,355 was added to orders via Rebuy post-purchase offers. That broke last year's record by 31.7%. Savvy brands leaned into post-purchase offers over Cyber Weekend, maximizing revenue and delivering added value when purchase intent peaks.

💻 Over 12.4 million orders and 5.7 billion requests streamed through the Rebuy platform during Cyber Weekend. Over 12,000 merchants trusted Rebuy to power their shopping experiences, and were rewarded with powerful, reliable AI personalization during peak shopping season.

Congratulations to our merchants for another record-breaking Black Friday Cyber Monday weekend!

We want to extend our sincere appreciation to all of you – our customers, partners, and the dedicated Rebuy team – for making BFCM 2024 one to remember.

Cheers,

The Rebuy Team

Rebuy's Top Performers of BFCM 2024 🏆

Several brands stood out for their impressive results and use of Rebuy growth tools like smart merchandising, Smart Cart™, dynamic bundles, and post-purchase offers.

So, we made a short list of the brands that generated the most revenue with Rebuy over Cyber Weekend.

We present to you: Rebuy's Top BFCM Performers of 2024! 👏👏🥳 🎉🍾

A hearty congratulations and a round of applause to the following brands for maximizing their returns during BFCM. Your partnership and savvy use of Rebuy have officially placed you at the top of the charts this year! 🚀🥂📈

1. Aviator Nation (apparel)
2. Primally Pure (skincare)
3. Hexclad (cookware)
4. Bartesian (cocktail systems)
5. Jaspr (air purifiers)
6. Nathan James (home furnishings)
7. Dime Beauty (beauty)
8. HigherDOSE (selfcare)

Merchant Highlights

We did a deeper dive into a few of the top performers to see how they climbed the charts this year:

Aviator Nation

Aviator Nation is becoming a fixture on Rebuy's list of BFCM top performers. It's good vibes all around as the '70s inspired fashion brand generated a righteous amount of extra revenue with Rebuy over Cyber Weekend.

How did they do it? By fully embracing a variety of growth tools, diversifying their Rebuy-powered revenue streams, and engaging customers with smart merchandising at multiple touchpoints. The company employs no less than five powerful merchandising tools including: Rebuy Smart Cart™, dynamic bundles, PDP carousels, post-purchase offers, and in-checkout recommendations.

Will we see Aviator Nation on next year's BFCM recap? I'm not a betting man, but smart money says, "Aviator Nation knows how to boogie and that's the lowdown. Can you dig it? Now, gimme some skin."

Primally Pure

Skincare brand Primally Pure generated positively stunning results over Cyber Weekend. Like Aviator Nation, the company used Rebuy Smart Cart and employed a number of tactics including subscription upsells, in-checkout recommendations, and dynamic bundles.

The beauty brand took an innovative approach to product bundling: a unique bundle widget on dozens of PDPs (product detail pages), allowing shoppers to build their own bundle from the PDP. The strategy paid dividends and the results are pure perfection, propelling them towards the top of this year's BFCM chart. Looking good, Primally Pure! 

Bartesian

If there's one brand out there that loves dynamic bundles more than OLLY, it might just be Bartesian, maker of The Bartesian Cocktail Maker. Think of The Bartesian Cocktail Maker like a Keurig, but for cocktails. Instead of coffee pods, you drop a cocktail flavor capsule into your cocktail maker and enjoy a perfectly crafted cocktail in under 30 seconds.

Whereas previous brands on the list used a combination of various tools and tactics to achieve BFCM greatness in 2024, Bartesian went all in on one: dynamic bundles. They added powerful dynamic bundle widgets to nearly every product detail page. Buying a cocktail shaker? Bundle it with a pack of cocktail napkins and a set of lowball glasses. Buying a set of lowball glasses? Bundle it with 2 cocktail flavors. Buying an Old Fashion capsule? Bundle it with Manhattan capsules and lowball glasses.

Bartesian executed the strategy perfectly, boosting AOV by 19% and landing them on the list of Rebuy's Top Performers over Cyber Weekend. Cheers to you, Bartesian! 

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