How to Personalize On-Site Shopping Experiences for TikTok Shoppers

👋 This post was contributed by our friends at Avenue Z, a leading social commerce agency and one of the top Shopify Plus, TikTok Shops, and Rebuy channel partners. Avenue Z specializes in ecommerce strategy, content, and media, for growth-focused brands.

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Shoppers are more likely to convert when their shopping experience feels tailored to them. It’s about creating a journey that feels like a natural extension of their browsing behavior, especially for customers coming from platforms like TikTok.

What many ecommerce retailers might not realize is how simple it can be to set up these curated experiences with the right tools.

Personalize with TikTok data

TikTok’s algorithm is highly effective at surfacing relevant content to users based on their engagement and behavior. Leverage this data to create hyper-personalized shopping experiences for TikTok shoppers with tailored product recommendations, messaging, and offers to match their preferences.

For instance, if a customer interacts with a beauty influencer on TikTok, you can use this data to personalize their shopping experience with beauty product recommendations or exclusive discounts.

“Hyper-personalization is key to winning over TikTok shoppers. The more relevant the experience, the more likely they are to convert,” says Jonathan Snow, Chief Innovation Officer at Avenue Z.

URL/UTM-Based Personalization

One of the most powerful tools you can use to personalize shopping experiences for TikTok shoppers is URL/UTM-based parameters, which allow you to create custom promotions and offers that trigger specific actions—like displaying personalized recommendations, targeted discounts, or pop-up offers—based on the URL that brought the customer to your site.

Here’s how to set these up.

Define Your URL-Based Rule

Start by defining what UTM parameter(s) should be captured to trigger your personalized offer.  UTM parameters help track where your traffic is coming from and enable you to maintain consistent messaging across the entire customer session. This means your personalized offers and recommendations can stay relevant from the moment the customer arrives until they complete their purchase.

Personalize Your Product Offer

Data Sources make it easy to set up “RETURN” rules so that you can specify what product(s), message, or discount will be surfaced. Personalize your product offer to TikTok shoppers to create a tailored experience that encourages them to convert and complete their purchase. 

In the example below, you’ll see that shoppers coming from John Doe’s TikTok profile will be met with a product recommendation from the store’s beauty collection. Shoppers will also be able to take advantage of a 15% discount to incentivize the purchase. 

Try customizing product recommendations’ super titles with metadata to tailor offers with customers’ names, locations, and more. 

Data Sources can help to create a seamless and personalized experience for TikTok shoppers, increasing conversion rates and revenue.

Pivot to Personalize

Trends on TikTok move fast, and so should your campaigns. If a particular TikTok video or trend starts to gain traction, be prepared to adjust your strategy in real-time. Whether that means creating new UTM parameters for trending TikTok campaigns or quickly deploying new promotional offers, agility is crucial.

Stay flexible with your TikTok strategy and have backup promotions or campaigns ready to deploy if something unexpected takes off.

By implementing TikTok-specific personalization strategies and staying agile, you can create a more engaging and effective shopping experience for your customer base. 

Happy selling, and may this year's BFCM campaigns be your most successful yet!

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