Copper Cow Coffee pours on the personalization, lifting AOV by 23% and subs' by 27% with in-cart upsells, post-purchase offers, site search, and more.
Copper Cow Coffee isn’t just another coffee brand. With a passion for high-quality Vietnamese coffee and an emphasis on real ingredients—think cinnamon in their churro blend, vanilla in their vanilla latte, and actual lavender buds in their lavender coffee—the Los Angeles-based company has carved out a premium space in the coffee industry.
Their innovative pour-over format and sweetened condensed milk creamers bring an authentic, high-quality coffee experience to customers without the need for expensive equipment. But as they grew, so did the complexity of their ecommerce needs.
Faced with challenges in personalizing the shopping experience, increasing AOV, and seamlessly introducing new products and subscription upsells, Copper Cow Coffee needed a solution that could keep up. Enter Rebuy, the leading ecommerce personalization platform for Shopify.
After failed attempts at building custom solutions—solutions that quickly became outdated or required constant developer oversight—Copper Cow Coffee turned to their development agency, Gapstow, for a better approach. The agency’s recommendation? Rebuy. (Thinking about building your own personalization software? Here are a few considerations.)
Copper Cow Coffee was thriving, but their Shopify store had limitations that prevented them from maximizing revenue. The team, led by Kate Strollo, Director of Ecommerce & Digital Marketing, identified three key pain points:
“So fast. Even in the chat, if I have a weird tech issue, it's instantaneously fixed. It's kinda crazy how good you guys are at the support.” - Kate Strollo, Copper Cow Coffee
Once introduced to Rebuy, Copper Cow Coffee wasted no time implementing its suite of AI-powered merchandising and personalization tools. Let's look at how they put Rebuy to work.
Rebuy’s dynamic cart experience allowed the brand to introduce in-cart upsells and real-time product recommendations, increasing AOV and subscription volume.
Implementing a gift-with-purchase program became effortless, allowing customers to unlock rewards like a free Copper Cow Coffee mug—an addition that significantly increased AOV.
Instead of static bestseller suggestions, Copper Cow Coffee's product pages feature two Rebuy-powered recommendation widgets. This helps to show the right products to the right customers at the right time.
ATC (add-to-cart) popups can do wonders for your AOV. For Copper Cow Coffee, they accounted for over 8% of the additional revenue attributed to Rebuy.
Copper Cow Coffee tested post-purchase offers encouraging bulk buying, particularly for their signature pour-over packs, with exclusive discounts. News flash: it paid off. Post-purchase offer conversion rate hit 8.2%, reinforcing customer engagement beyond checkout.
Rebuy Smart Search improved product discoverability, making it easier for customers to search and find exactly what they needed. And search, they did. Rebuy Smart Search accounted for nearly 10% of additional revenue.
“Within an hour of our first call with our Rebuy account manager, we had set up Smart Cart and in-cart recommendations and started plugging in widgets on the product pages. It was like, this is really easy. This is going to make my job easier,” said Strollo. “That was when I knew we made the right decision.”
The impact of Rebuy was instant and undeniable. Copper Cow Coffee saw significant improvements in their key performance metrics, including a 27% increase in subscription volume compared to the previous 90-day period.
Beyond the numbers, Rebuy helped transform Copper Cow Coffee’s approach to merchandising and promotions. What once required extensive developer support could now be easily managed in-house. The ability to experiment with offers, optimize performance, and drive revenue (all without technical headaches) was a game changer.
“We always knew free gifts had the potential to drive higher AOV, but seeing it in action with Rebuy really solidified it,” said Strollo. “When we did the free mug with purchase, that seemed to be a real unlock for us.”
By integrating Rebuy Smart Cart, Rebuy Smart Search, and smart merchandising tools, Copper Cow Coffee created a smarter, more personalized shopping experience—one that not only delighted customers but also drove tangible revenue growth.
Copper Cow Coffee is just getting started. They plan to expand their merchandising strategy, introduce more bundles and limited-edition drinkware, and continue to optimize their upsell approach.
One thing's for sure. They'll have the support of a strategic partner to help along the way.
“Rebuy is one of the very few apps we've worked with where the customer support person actually offers strategic support. That was a real selling point for us. We feel like we have a partner in this.”
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Want to see if Rebuy can improve your ecommerce merchandising strategy (and your bottom line)? Let’s chat.
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