Shark Tank was just the beginning. MOSH increased AOV 19% and turned a surge of TV-fueled traffic into long-term subscriber growth with Rebuy.
Scaling a fast-growing brand isn’t just about having more ideas (especially in the era of generative AI). It’s about executing them faster and smarter, without draining your team’s time or dev budget.
Sound familiar?
That's the exact challenge MOSH faced. Keep reading to see how the health and wellness brand unlocked a strategy so effective, it had their finance team asking, ‘What magic is this?’”
MOSH, founded by Maria Shriver and her son Patrick Schwarzenegger, is on a mission to make brain health a mainstream conversation.
The brand delivers nutrient-dense protein bars including 6+ brain nutrients like Cognizin®, lion's mane, ashwagandha, omega-3 fatty acids, vitamin B12, and vitamin D3.
With a small but mighty team of 12 full time employees based in Los Angeles, MOSH has quickly become a trusted name in the health and wellness industry, offering functional food that supports both mind and body.
As a fast-growing direct-to-consumer (DTC) brand, MOSH faced a familiar challenge: scaling efficiently while optimizing the customer experience, boosting average order value (AOV), and driving subscription growth.
As MOSH gained momentum, the team knew that sustainable growth wouldn’t just come from working harder — it had to come from working smarter. To scale efficiently, they needed a solution that could boost revenue, increase subscriptions, and enhance the shopping experience without adding complexity or slowing them down.
“My experience using Rebuy has been so positive and enjoyable, from the onboarding and implementation to the white-glove service. I feel heard when I reach out to them, and the results speak for the themselves. Rebuy feels like a true partner.” - Tanner Flitter, MOSH
Tanner Flitter, Head of Growth at MOSH, identified three key challenges that required a comprehensive solution.
"Our key priorities were increasing AOV, driving new subscriptions, and improving retention," says Flitter. "There were a lot of areas I wanted to optimize, but with limited bandwidth and resources, executing those strategies was a challenge."
Flitter explored several solutions to these challenges, including custom development projects and third-party apps.
Before implementing Rebuy, Flitter attempted to solve MOSH’s merchandising and upsell challenges through custom development.
The team worked on implementing customized cart enhancements, tiered incentives, and personalized recommendations, but every change required significant development hours every month.
Updates and new features had to be scoped, developed, tested, and deployed, often leading to delays and high costs. Additionally, making adjustments required ongoing agency support, which limited MOSH’s ability to quickly adapt strategies based on performance data.
“Onboarding and learning new tools takes time, so I seek platforms that are both comprehensive and uniquely valuable. My goal is to minimize redundancy while maximizing efficiency with a single, versatile solution.” - Tanner Flitter, MOSH
Beyond the development bottlenecks, Flitter also experimented with third-party apps for upselling and cart optimization, but found that they lacked flexibility, required multiple integrations, and didn’t offer a unified customer experience. These fragmented solutions made it difficult to create a cohesive, data-driven merchandising strategy, leaving potential revenue on the table.
But as Head of Growth, Flitter has high expectations of any solution he includes in his Shopify app stack. He explains, “I prioritize solutions that address multiple needs at once, reducing the need for multiple software and apps.”
And as you might have guessed, Flitter doesn’t have the time or energy to manage numerous inflexible, single-function solutions. “Onboarding and learning new tools takes time, so I seek platforms that are both comprehensive and uniquely valuable,” he says. “My goal is to minimize redundancy while maximizing efficiency with a single, versatile solution.”
That’s when Flitter discovered Rebuy.
After discovering Rebuy, MOSH quickly saw the potential for an all-in-one, AI-powered personalization platform that could replace multiple solutions while requiring minimal development lift.
With a plethora of key touchpoints optimized and enhanced with smart merchandising features, you could sum up the wellness brand’s merchandising strategy as "multi-touch merchandising."
MOSH optimized its cart experience with Rebuy Smart Cart, decking it out with AI-driven product discovery, subscription upsells, and a progress bar to encourage larger purchases and boost AOV further.
To support MOSH's intent to boost new subscribers, MOSH added an add-to-cart (ATC) subscription upsell popup. This simple-yet-effective popup triggers when a shoppers clicks the "add to cart" button on any product, offering the option to switch from a one-time purchase to a subscription. This tactic alone accounted for over 12% of the additional revenue assisted by Rebuy over the 90-day period.
Promoting your new business on Shark Tank, the critically acclaimed national television series where budding entrepreneurs present their business ideas for the chance to win a business deal, can do wonders for your website traffic.
It sure did for Maria and Patrick after they appeared on the show to promote MOSH in May 2024. Shark Tank introduced MOSH to a massive new audience, driving a surge in traffic and first-time buyers. But turning that momentum into sustained growth required the right strategy.
“Our head of finance literally Slacked me asking, 'what magic is this' because our AOV had jumped significantly.” - Tanner Flitter, MOSH
Leading up to the episode, Flitter and his team worked with Rebuy’s Launch Team to ensure MOSH’s store was optimized for conversions. Smart merchandising tools like in-cart subscription upsells, add-to-cart subscription upsell popups, and post-purchase offers helped transform new visitors into long-term subscribers.
Over the next 10 months, MOSH maintained an impressive 25% CMGR in new subscribers, proving that a single viral moment is just the beginning when you have the right growth engine in place.
Dynamic bundle widgets were placed on product detail pages (PDPs) to strategically suggest complementary flavors and drive larger, curated orders. A 3-piece bundle labeled “Frequently Bought Together” features a variant selector (quantity) and makes it easy to add all 3 flavors to your cart with one click.
After checkout, MOSH introduced targeted discounted add-ons and subscription upsells using Rebuy Post Purchase to further increase order value. Post-purchase offers accounted for a whopping 23% of Rebuy-assisted revenue over 90 days.
Offering free merch (hats, tote bags) in the cart for high-value orders drove additional purchases and rewarded loyal customers.
Used in email marketing campaigns to auto-load offers like mystery gifts and BOGO (buy-one-get-one) offers into customer carts and send shoppers directly to the checkout page to finish the purchase. “We saw huge success from that,” says Flitter. And he’s not kidding. One email campaign using a Rebuy Smart Link resulted in a conversion rated of nearly 14%. “We used a Rebuy Smart Link for a specific promotion through email and the conversion rate was through the roof.”
Rebuy's impact was undeniable and soon got the attention of the finance team. "Our head of finance literally Slacked me asking what magic we were using because AOV had jumped significantly,” Flitter recalled.
Beyond the metrics, Rebuy gave MOSH the agility to test and launch new merchandising strategies with ease. The company saw massive success with its limited-time offer (LTO) seasonal flavors, like Mint Chocolate Crunch, which sold out faster than expected. Using dynamic bundling, AI-powered product recommendations, and in-cart visibility, MOSH ensured maximum exposure for new products, leading to big sales numbers.
And let’s not forget, using Rebuy frees up dozens of MOSH’s web dev hours every month for things like A/B testing and CRO (conversion rate optimization) initiatives.
With Rebuy, MOSH Life has transformed its ecommerce merchandising, increased efficiency, and elevated the customer experience — all while freeing up development resources.
Looking ahead, MOSH plans to expand its merchandising strategy, optimize subscription offers even further, and continue using Rebuy to scale smarter.
MOSH's head of finance was relieved to learn: It’s not magic. It’s Rebuy 🎩
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