Add to Cart
"Add to Cart" is the action a customer takes to select and save a product in their virtual shopping cart before proceeding to checkout.
Definition and Function:
The "Add to Cart" button is a fundamental feature of ecommerce websites, allowing customers to select products they wish to purchase and save them in their shopping cart. This step is essential in the buying process as it signifies intent to purchase.
Importance in User Experience:
A well-designed "Add to Cart" button can enhance the user experience by being easy to find, quick to respond, and clearly indicating that an item has been added to the cart. It’s also crucial for reducing friction in the shopping journey.
Impact on Conversion Rates:
Optimizing the "Add to Cart" process can lead to higher conversion rates, as customers are more likely to complete purchases when the action is simple and seamless. This includes ensuring that the button is prominently displayed and functions correctly on all devices.