Cross Sell
Cross-selling is a sales technique where additional, complementary products are suggested to customers during the purchase process.
Definition and Purpose:
Cross-selling is a strategy used by ecommerce businesses to suggest related or complementary products to customers, with the aim of increasing the total order value. For example, if a customer is purchasing a laptop, they might be offered a mouse or laptop bag as a cross-sell.
Benefits of Cross-Selling:
Effective cross-selling can boost average order value (AOV) and enhance the customer experience by offering relevant products that meet the customer's needs. It can also help businesses move inventory and increase sales of related products.
Best Practices for Cross-Selling:
To successfully cross-sell, businesses should recommend products that are truly complementary and add value to the customer's purchase. Personalized recommendations based on customer behavior or previous purchases can further improve the effectiveness of cross-selling.