Product Recommendations
Product recommendations are suggestions of products made to customers based on their browsing history, purchase behavior, or preferences.
Definition and Types:
Product recommendations are personalized suggestions that appear on an ecommerce site or in marketing communications. They are generated using data on the customer’s past behavior, preferences, or similarities to other customers. Types include “Customers also bought,” “Recommended for you,” and “Frequently bought together.”
Role in Ecommerce Personalization:
Product recommendations are a key element of ecommerce personalization, helping businesses increase sales by showing customers items they are more likely to be interested in. They can be displayed on product pages, in shopping carts, or within marketing emails to drive cross-sells and upsells.
Impact on Customer Experience and Sales:
Effective product recommendations improve the shopping experience by making it easier for customers to discover relevant products. This can lead to higher average order values (AOV), increased conversion rates, and greater customer satisfaction. Implementing AI-powered recommendation engines can further enhance accuracy and relevance.