Shopping Cart
A shopping cart is a feature on ecommerce sites that allows customers to select and store items they intend to purchase before proceeding to checkout.
Definition and Functionality:
The shopping cart is a virtual basket where customers can add products they want to buy while browsing an ecommerce site. It typically displays the selected items, quantities, prices, and an option to proceed to checkout. The shopping cart is a crucial step in the online purchasing process.
Importance in User Experience:
A well-designed shopping cart enhances the user experience by making it easy for customers to review their selections, make changes, and proceed to checkout. Features like saving items for later, displaying total costs (including taxes and shipping), and providing quick access to checkout can reduce cart abandonment and improve conversion rates.
Optimizing Shopping Cart Functionality:
To optimize the shopping cart, businesses should ensure it is easy to use, accessible from any page, and provides clear, transparent pricing. Offering features like guest checkout, real-time inventory updates, and personalized recommendations within the cart can also improve the shopping experience and increase sales.