Sweet Success: Legendary Foods Boosts AOV by 15% with Rebuy

Legendary Foods is revolutionizing the world of junk food by adding protein and nutrition without sacrificing flavor. 

In the words of Greg Tetzlaff, VP of Marketing at Legendary Foods, the brand bridges the gap between incredible taste and amazing nutrition with re-engineered indulgent snacks like cinnamon rolls or chocolate pastries and rebuilds them with added protein and nutrition.

Legendary Foods boosts AOV 15% with Rebuy

“There was a level of holy **** is this real? That’s what I went through for the first week of being on Rebuy. Did our payments come through to our bank? This isn’t fake money, right?”

VP of Marketing, Legendary Foods Greg Tetzlaff

Challenges

Before Rebuy, Legendary Foods wasn't satisfied with their shopping cart experience. They also weren't thrilled with the process customers had to undergo to find new flavor variants and products.

So what was most enticing about Rebuy?

For Greg, it was Rebuy's extensive functionality and the sterling reputation he'd heard from consulting with other brands. 

"Rebuy had a 1000% batting average from testimonials of other brands. I was finding myself talking to other digital marketers where Rebuy just became part of the standard lexicon: You do this and you get Rebuy. The decision was pretty cut and dry for us."  

Buy More, Save More in tandem with a Tiered Progress Bar was also a great success, encouraging customers to try new flavors, stock up on their favorites and unlock free shipping. 

"It's putting all the good stuff in one spot for people to see and buy. With the AI filter on there to make recommendations out of the gate, just one lever and boom—it's driving UPT (units per transaction)."

"Tip of the cap to the dev team on the backend for all of the components that allowed me to customize the look and feel of the cart and widgets. It allowed me to dovetail them into our current brand guidelines so it looks like it was coded for us from the get-go."

VP of Marketing, Legendary Foods Greg Tetzlaff

Greg also mentioned seeing a direct relationship between implementing Rebuy's in-cart Buy More, Save More widget and customers leaving positive reviews.

"We've seen reviews come through that said, 'Bought this with 5% off, didn't get a chance to try this flavor last time or I had no idea you guys had chocolate cake and hot fudge sundae,' I attribute that to the fact that those were parked in the cart's "You May Also Like" section... That's a direct breadcrumb trail to this promotion being activated by Rebuy which is exactly what we wanted to see." 

"I have yet to work with someone from the Rebuy Support team that has not been a complete Jedi."

VP of Marketing, Legendary Foods Greg Tetzlaff

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