BFCM 2023 Unwrapped [Infographic]

See BFCM results for 2024.

BFCM 2023 was nothing short of legendary.

Shopify merchants earned $9.3 billion in sales over Black Friday Cyber Monday weekend. That broke Shopify's 2022 record by 24%.

Meanwhile, Rebuy merchants were breaking records of their own. 🚀

Below, you'll see the staggering numbers that emerged during this year’s shopping bonanza. You, our incredible customers, partners, and dedicated team, turned this BFCM into a sales phenomenon like never before.

Let’s look at a few highlights:

📈 Our merchants generated $34,844,478 of additional revenue. That broke last year's record by 106%. This jaw-dropping figure is a testament to the power of intelligent commerce and the trust you've placed in Rebuy to drive your success. 

📦 Rebuy-powered brands generated $1,985,474 of subscription revenue. That broke last year's record by 145%. Personalized subscriptions are a game-changer, and this result speak volumes about consumer appetite for subscription models. 

💰 A total of $1,489,094 was added to orders via Rebuy post-purchase offers. That broke last year's record by 248%. Merchants discovered the power of irresistible post-purchase offers in 2023. Maximizing revenue doesn't stop at checkout, and this result proves it.

Navigating a successful BFCM campaign is a tall order, and we want to congratulate our merchants for a record-breaking BFCM season! 🎉

We’d also like to extend our heartfelt gratitude to each and every one of you – our customers, partners, and the dedicated Rebuy team – for making BFCM 2023 a historic success.

Here's to you! Let's celebrate this year's achievements and gear up for even greater success together in '24. 

Cheers,

The Rebuy Team

Merchant Highlights

A few of brands stood out for their impressive results and use of growth tools like smart merchandising, Smart Cart™, dynamic bundles, and post-purchase offers.

Aviator Nation

Topping their already impressivse results from last year's BFCM, Aviator Nation defied gravity once again during Cyber Weekend '23, pushing the boundaries with their stylish gear and personalized shopping experiences. This year, they propelled their BFCM sales using Rebuy Smart Cart, dynamic bundles, and a personalized product carousel on the PDP (product detail page). Congratulations, Aviator Nation! We'll be your wingman anytime. 😎

Laura Geller

Beauty brand Laura Geller was ready for the runway after posting stunning results this BFCM. Using Smart Cart as their foundation, they applied AI-powered product recommendations on the PDP and blended in personalized cross-sell popups to make their holiday sales really pop. Congratulations to the Laura Geller team on the positively stunning results. 💅

Timeless Skin Care

This beauty brand from Southern California specializes in anti-aging and anti-wrinkle treatments, and simple, clean skincare formulas. To help boost their BFCM sales, they developed another simple formula: Rebuy Smart Cart, "complete the set" PDP cross-sells, and post-purchase offers. Congratulations to the team at Timeless Skin Care for the glowing success. 🌟

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