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Rebuy teamed up with TUSHY to enhance their upselling strategies with personalized experiences, showcasing their full product lineup to customers
TUSHY, the modern and sustainable bidet company, is on a mission to revolutionize the bathroom experience with their innovative products, specifically their best-in-class bidet attachments.
Krisha Mansukhaney, TUSHY's Senior Product Manager, was a strategy consultant when she first heard about the brand.
Originally from India, and having grown up with bidets her whole life, Krisha loved how TUSHY was marketing the product to North American customers in such a fun and charming way.
“I was like, ‘Oh wow, this is a company I have to get involved with,’” she recalled.
She reached out to Justin Allen, TUSHY Co-Founder and CEO, and months later, joined the company when they had a role that matched her skillset.
After joining the team she began looking for ways to elevate the brand’s ecommerce experience.
TUSHY had a hero product, their bidet attachments, but the brand wanted to increase average order value by finding ways to highlight their full suite of complementary bathroom products to their shoppers.
"We were looking for a solution that could holistically uplevel merchandising," Krisha explained. "Merchandising is critical for connecting customers with our wide variety of products and delivering an excellent overall experience."
Flushing Out Ecommerce Waste
While exploring solutions, TUSHY encountered limitations with their existing tech stack and third-party apps. "We had a standard cart but couldn't offer upsells or free gifts effectively. The app we used wasn't a great user experience," Krisha shared.
Originally they thought about building custom solutions internally, but they knew that could be a significant undertaking. Krista rattled off several questions they were taking into consideration:
- How much would that cost to build internally?
- How long would building something from scratch take?
- How complex is it?
- What does it mean for the other features and products on your website?
- How much does it engage and interact with those?
Krisha recognized the complexity of developing a robust in-house solution that could seamlessly integrate with TUSHY's product catalog and website features and leverage AI-powered product recommendations.
"You need to be very confident that what you've built isn't going to break, especially at such a critical point in the checkout journey," she explained.
As they dabbled with building custom modifications they began at their options, which is right around the time Rebuy came into the picture.
“With a solution like Rebuy, with all the different features they offer, it was a no-brainer for us.”
Rebuy Makes a Splash
It was TUSHY's co-founder and CEO Justin Allen, who first heard about Rebuy and mentioned to Krisha that they should check out the all-in-one personalization platform.
This was in the Spring of 2023 and after scoping the capabilities Krisha was shocked she hadn’t heard of Rebuy by then.
“The Smart Cart is what drew me in. It’s something we were trying to build internally and when I saw that Rebuy offered it, I was like, ‘This is perfect’.”
After receiving a personalized demo of the Rebuy platform, showcasing the capabilities of AI-powered product recommendations, Krisha was hooked.
“It was honestly the AI upsells across the customer journey and the Rebuy Smart Cart that did it for me… I just love the innovation coming from Rebuy.”
After a successful trial run, TUSHY partnered with Rebuy, impressed by the platform's innovative features and exceptional support from Rebuy’s Merchant Success team.
"Keaton Ross [TUSHY’s Merchant Success Manager] is a huge reason why we stuck with Rebuy. He's always available, offering ideas to improve the way we’re using Rebuy or other merchandising strategies," Krisha explained.
TUSHY began leveraging Rebuy’s product recommendations to enhance their upselling strategy by tailoring suggestions based on what specific bidet a customer had in their cart.
The brand has a variety of complementary items like drying collections, cleaning supplies, and stools, which vary in price and functionality. They used Rebuy to offer specific product upsells curated for their specific hero products.
This meant that customers with entry-level bidets see different upsell products than those with premium electric bidets. This setup, facilitated by Rebuy's easy-to-use AI-powered platform, significantly improved their upselling process.
Sparklings Results Flowing In
Since implementing Rebuy, TUSHY has unlocked impressive results. In the last 30 days they've seen...
- AOV Boost: 5.14%
- Orders with Rebuy Add-Ons: 13.5%
- Percentage of Rebuy sales by type:
- 63% Rebuy orders from the Product page
- 20% Rebuy orders from a Smart Cart widget
Beyond the metrics, Rebuy has empowered TUSHY to deliver a seamless, personalized shopping experience that brings their full product lineup to customers.
"Rebuy’s improved merchandising for us–given us opportunities to expose customers to our other products. We've seen people click into those products and discover our catalog through Rebuy," Krisha explained. “I think Rebuy has holistically improved the user experience.”
TUSHY's partnership with Rebuy has been a tremendous success, earning a 9.5/10 rating from Krisha.
"I've truly enjoyed Rebuy. It's simple to use, easy to set up, and easy to track results.”
Over the last 30 days, TUSHY saw a 5% increase in AOV, 13% of orders used Rebuy and with Rebuy's help, they delivered personalized shopping experiences that showcased their full product lineup